Imagine the following: Your current digital strategy fills your company’s website with many visits and surely your digital agency also does a good job of producing as much traffic every month to your site, but those visits do not translate into leads.

Has it happened to you? If you are reading this surely the answer is yes and the results – in terms of profitability – are not what you – or your boss expect.

Continue reading and discover how to take advantage of heatmaps as a complement to your digital strategy and thus make your visitors become potential customers.

What a Heat Map is?

When it comes to a website or landing page it is essential that you know which are the parts that drive more attention to your visits. A heat map allows just that, through a graphic, different colors are highlighted in the areas of the web where the visitor’s mouse or pointer spends more time.

digital strategy crazy egg heatmap
Heat map Screenshoot by Crazy Egg

According to statistics, bad user experience affects the percentage of abandonment when the content or a CTA is irrelevant or repetitive for the visitor. This is where heat maps take importance in your digital strategy to help you know what your visitors expect from your site.

Depending on your particular purpose, any such tool should have one or all of these features:

  1. Click Map: Knowing the visibility where your visitors click the most gives you the correct information, such as knowing if content or button is working or not
  2. Scroll Map: Unlike the clicks, the scroll map makes a digital radiography by heat levels over borders where your visits go down or remain to read or learn more about you.
  3. Session recording: If you want to go a little further and see what your visitors do, how they move around the site and whether they upload or download the content that most caught their attention.
  4. Segmentation by devices: Only the fact that more than 50% of the visits of the year 2020 will be made from mobile devices should be sufficient reason to show the comparison between desktop and mobile on your next reports.

Tools to develop a heat map.

Your options when choosing a tool that allows you to develop your heat map are many.

Crazy Egg: It is probably the most popular heat map and developed by Neil Patel, a great guru of contemporary Inbound Marketing. It’s not free, but the free 30-day trial gives you plenty of time to learn and experiment a little before deciding.

It has very powerful tracking, recording, and analytics functions, as well as integration with almost any type of website.

Hotjar: It has little to envy of its rivals, it has a fairly intuitive interface and allows you to manage different sites from a single account and best of all, it’s free!

While it is true you can pay a little more for additional functions, it is quite likely to spend some time using the initial version before you need to pay extra.

Mouseflow: It is the tool that every WordPress lover uses. It is very intuitive and its model is based on working directly on the CMS control panel.

It may be the most basic but highly recommended if you have little time and resources available.

 

In Saturno, we have developed several custom projects to date and we have mastered not only the integration but the application of the data that this technology grants to further enhance the digital strategy.

If you want to know more we would love to know about your brand, you can talk to us here